A growing number of companies are redefining success in business by putting high standards of social and environmental performance, accountability, and transparency on an equal footing with financial returns to shareholders. The Wildnote app already helps environmental consulting firms, biologists, botanists, academics, and non-profits to do more with less effort so that environmental sustainability for the planet is pushed forward faster, but CEO Kristen Hazard wants to do more. She chose the Benefit Corporation and B Corp as the best platforms to help elevate her company to world-class, do-good action.