Our Environmental Compliance Software is Now Powered by Techstars!
How do you take a great idea to an IPO? If you’re lucky, you put your company through The Heritage Group Accelerator Powered by Techstars mentorship-driven accelerator. Wildnote and ten other startups recently completed the three-month intensive program based in Indianapolis.
Designed to support selected entrepreneurs, Techstars invests $120K and provides hands-on mentorship and access to the Techstars Network – for life. With its history of guiding 75% of participants to become active companies and another 10% all the way to acquisition, it’s a pretty sweet deal. But wait, there’s more!
Finding Mr(s) Right
Techstars is designed to help entrepreneurs and innovative startups disrupt legacy industries like industrial production, transportation infrastructure, environmental services and safety, and others. Participating in the prestigious program is both an opportunity and a commitment that comes with high-level rewards and expectations. As of 2020, Techstars has mentored 1,900 companies to obtain $7.6BN in funding with a combined market capitalization of $22.1BN USD. That may sound like a lot, but fewer than 1% of applicants are accepted, making it harder to get into than the top universities in the world.
As difficult as it is, getting in is the easy part! Once accepted, Wildnote founder and CEO Kristen Hazard had to relocate to The Heritage Group’s ‘The Center’ in Indianapolis for three months and keep her San Luis Obispo California based company running at the same time. The program starts off with an intense round of “speed dating for mentors” to find the right match for a fruitful long-term relationship. Like all successful matches, both parties must agree. Meghan Hunt, Director of Marketing for Heritage Environmental, a Heritage Group company that boasts 50 years of environmental leadership, hit it off with Kristen right away.
field data collection app, Kristen Hazard, awards and recognition
Senior PWS and Swamp School Founder, Marc Seelinger, is excited about the changes ahead.
“The Swamp School is committed to providing a cutting-edge education for modern wetland scientists, who expect technology solutions to better their work. Wildnote elevates our curriculum, making the Swamp School the only wetland training program in the U.S. to offer a mobile technology component. We look forward to working with Wildnote to help our students perform more accurate and reliable delineations and to advance the state of the art in wetland evaluation technology.”
- Marc Seelinger
Senior PWS and Swamp School Founder, Marc Seelinger, is excited about the changes ahead.
“The Swamp School is committed to providing a cutting-edge education for modern wetland scientists, who expect technology solutions to better their work. Wildnote elevates our curriculum, making the Swamp School the only wetland training program in the U.S. to offer a mobile technology component. We look forward to working with Wildnote to help our students perform more accurate and reliable delineations and to advance the state of the art in wetland evaluation technology.”
- Marc Seelinger
What You Should Know About Coaching
Once matched, the industry leaders share their expertise, resources and networks, to help the startups identify strengths and weaknesses, build capacity, and fine tune their business machine to inspire the investment needed to scale. While that sounds fantastic, what it really means is putting your business, your “baby,” under a microscope to be picked apart 24/7, assessed, critiqued, and reassembled. The ability to take direction while maintaining your vision, to pivot and reorient without losing what got you here, are defining characteristics of successful startups
“Finding an entrepreneur with a depth of knowledge and a passion for problem solving makes life awesome for me, as a Techstars Managing Director. Kristen AND Wildnote are in a market ready to scale, a CEO ready to scale who has a platform ready to scale – a trifecta for Techstars.”
- Lesa Mitchell, Techstars M.D.
Fast Tracking Experience - Learning from Others' Mistakes
Everybody makes mistakes, that’s how we learn. The trick to scaling is not making costly mistakes that you can’t recover from. With Techstars, you get the opportunity to learn from others' mistakes, and more importantly, their successes. Hazard said the active engagement from Techstars staff made a big impact.
Raising the Bar - Top Shelf Advice
Hazard relished the opportunity to work so closely with the group of innovative companies and exceptional professionals.
“I’ve been through a few other incubator/accelerator programs and one of the things that pleasantly surprised me about Techstars was the level of support Wildnote received from the Techstars staff. In other programs we would get advice from different mentors leading to more and more tasks that would need to be accomplished. The more advice, the bigger the list of tasks! In Techstars, dedicated staff actually helped us accomplish some of the tasks. The resources included the Managing Director, Program Director, Marketing Advisor, Designer and Technical Advisor. They helped us moved forward with essential deliverables needed during the program.”
- Kristen Hazard
Techstars gathered to pitch to investors on Demo Day, Dec. 3, 2019
Swamp School class engaged in field training
The Swamp School
Based in Angier, North Carolina, the Swamp School offers post-secondary/college classes and webinars in wetland assessment, delineation and design, and other topics relating to the management of wetlands. The classes are designed to help environmental professionals enhance their skills and expand their business. Wildnote will be included in all of the Swamp School’s wetland delineation courses, whether offered in the classroom, online or on-demand sessions.
Automated Forms with Professional Wetland Training
The Swamp School has the ability to provide the wetland and IT technical support that students need to successfully use technology to collect data and report on wetland delineations. Marc pointed out that many of the issues with the wetland delineation data collection software products arise not from an inability to use the software but from a fundamental misunderstanding of what data needs to be collected, how, and why. By combining the wetland training with the software training, students will seamlessly integrate digital technology into their delineation projects. The newly-formed partnership was immediately put to use.
"I was immediately struck by the quality of the companies in the cohort, the Techstars staff and the mentors Techstars brought to the program – high functioning, highly intelligent, impressive people."
- Kristen Hazard
The world-class coaching and ongoing access to the Techstars network are key benefits of participation. By bringing expertise from a company with 50 years of environmental leadership, Hunt’s mentoring helped Wildnote drill down on market intelligence and commercial growth objectives to achieve success in target sectors.
Preparing to Scale Up
Kristen and the team used their time at The Center to dial-in key areas of operation, better understand the market, and prepare the company for the holy grail of startups…the hockey stick growth spurt. During their 90-day sprint to success, Wildnote worked across three time zones and two continents, opened new markets, landed new clients, began new pilot projects, released new product features, redirected marketing, implemented an integrated sales strategy and plotted a visionary path to the future for both the product and the company. All while continuing to serve its existing client base.
Party on the Pitch Deck
For each session, the entrepreneurial bootcamp culminates with “Demo Day.” That’s when the 10 startups pitch their game-changing inventions to investors, Techstars alumni, the local Indiana entrepreneur community, corporate partners, and even the Mayor of Indianapolis. Wildnote had the distinction of being the only software company in a cohort of “hard tech” (materials) innovators. Wildnote ended 2019 by securing $2M in Seed Funding to drive an ambitious growth plan to bring the platform to a wider market. Look out 2020!
Senior PWS and Swamp School Founder, Marc Seelinger, is excited about the changes ahead.
“The Swamp School is committed to providing a cutting-edge education for modern wetland scientists, who expect technology solutions to better their work. Wildnote elevates our curriculum, making the Swamp School the only wetland training program in the U.S. to offer a mobile technology component. We look forward to working with Wildnote to help our students perform more accurate and reliable delineations and to advance the state of the art in wetland evaluation technology.”
- Marc Seelinger
Senior PWS and Swamp School Founder, Marc Seelinger, is excited about the changes ahead.
“The Swamp School is committed to providing a cutting-edge education for modern wetland scientists, who expect technology solutions to better their work. Wildnote elevates our curriculum, making the Swamp School the only wetland training program in the U.S. to offer a mobile technology component. We look forward to working with Wildnote to help our students perform more accurate and reliable delineations and to advance the state of the art in wetland evaluation technology.”
- Marc Seelinger
The Wildnote process integrates and streamlines data from the field to final report
Choosing Wildnote for a Wetland Technology Partner
Seelinger spent years looking for the right technology to integrate into the curriculum. He said he chose Wildnote because it is a complete platform that supports the entire process of wetland data collection, management, and reporting.
